Creating the Total Innovation Enterprise

A whitepaper by Bryan W. Mattimore and Gary R. Fraser

The next generation of business leaders will succeed by making everything from strategy to cost-cutting a creative exercise. Here's how.

Realizing that they cannot increase earnings indefinitely through restructuring and re-engineering, many business leaders have looked to innovation initiatives for growth. Often, the results have not lived up to the rhetoric. While able to innovate in isolated areas of the business, companies have not been able to unleash the creativity of employees continually across all major areas of the organization. Because many CEO's have been unable to successfully operationalize a process of innovation, they have reluctantly given up on company-wide innovation initiatives seeing them as too costly, complicated and chaotic....

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