Doing: The Art and Science of Innovating

Doing is the second stage of the Growth Engine Innovation Process. It is in this stage where we demonstrate our expertise in uncovering consumer insights and designing unique, focused ideation sessions. Growth Engine uses its proprietary processes and techniques to provide strategically focused ideation and creative problem solving sessions and methodologies to help companies develop ideas in the front-end of their innovation process.

Objectives of the Doing Stage

Develop actionable consumer/customer insights, using an iterative discovery process (IIM™)
Design and conduct ideation sessions to leverage consumer insights and extend brand equities into new areas of growth
Provide experienced innovation "arms and legs" to effectively manage current company initiatives through to successful launch
Help develop "big ideas" for integrated marketing programs.
Imagine new "blue-sky" opportunities
Identify new growth platforms

Services Provided During the Doing Stage

Ideation Design and Facilitation: The principals of Growth Engine have designed and conducted over one thousand ideation sessions to address a variety of business challenges — positioning, new products, visioning, sku reduction, promotions, cost cutting. You name it... we've done a creativity session on it!
New Product Development: Growth Engine uses its own Iterative Insight Mining™ process where consumers are considered idea development partners to enrich and enliven the ideation process. By having the end user as an integral partner, we are able to mitigate many of the risks associated with new product development.
Marketing Innovation: Many Growth Engine projects are geared toward creatively maximizing the impact of marketing dollars through all the various communication channels via a "big idea" platform. This creative method ensures that communication in every channel is aligned with the brand positioning and that the message is consistent and builds from one consumer touch point to the next. Other areas of marketing innovation include promotion development, positioning refinement and alternative strategy development.

Techniques Used During the Doing Stage

Semantic Intuition: This technique can inspire breakthrough new product and innovative marketing ideas by forcing unique, thought-provoking combinations of category-related key words.
Patent Prompts: Relevant abstracts of category and functionally-specific patents are used to stimulate innovative new product thinking.
Technology Triggers: Similar to Patent Prompts, Technology Triggers uses examples of recent technological advances from a variety of related, but different fields to inspire new product ideas.
Trend Bending: Specific and relevant trends that could potentially affect the "to whom," the "how," the "when," the "where" and the "why" a company does business are used to inspire new business, product and service opportunities.
Idea Hooks: This technique uses problem-specific associated metaphors (and their inherent principles) as a way to imaginatively inspire new but relevant ways to position and talk about a brand.
Focused Phrasing: Using a database of 80,000 expressions, phrases specific to a brand's essence are used to inspire creative yet aligned promotional, advertising and alternative media concepts.
Deja View: A production/process efficiency technique that creatively leads to productivity/cost-cutting opportunities.