The Growth Engine Company Launches First Full-Service Innovation Agency

Growth Engine brings the agency model to the discipline of innovation for companies looking for dramatic revenue growth. Since partnering with Growth Engine, Thomas', English muffin and bagel maker, has realized $125 million in incremental annual revenue.

Norwalk, CT – September 10, 2007 – The Growth Engine^® Company (www.growth-engine.com) today launched the first full-service Innovation Agency. Growth Engine brings the agency model to the discipline of innovation for companies looking to move beyond modest line extensions. Growth Engine works closely with its clients on a long-term basis to ensure a continuous stream of higher-margin, game-changing new innovations that deliver significant revenue growth.

Growth Engine was co-founded by principals Bryan Mattimore and Gary Fraser. With more than forty-five combined years of experience with innovation, Mattimore and Fraser possess the necessary insight and experience to guide companies through a wide spectrum of innovation challenges such as new product and service development, strategic planning, brand leadership, positioning and innovation process development. Mattimore, author of 99% Inspiration, A Real World Guide to Business Creativity, is one of America's top experts in applied creativity, ideation and innovation. Fraser, a recipient of Brandweek Magazine's "Marketer of the Year" award, is a 25-year veteran of creative marketing and brand management at some of the world's top consumer products firms, including General Foods, Chesebrough-Pond's and Unilever.

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