- Do you need a compelling new positioning to re-invigorate a stagnant brand, launch a new brand, or differentiate a brand in a crowded marketplace?
The Growth Engine Advantage:
- Growth Engine's brand positioning development process leads to extremely well-vetted, ownable positionings that are ready for quantitative testing.
- We involve your team in every phase of the process, so team members are aligned around and energized by the resulting positioning.
- Our stimuli-rich consumer research is highly customized to suit the brand/product.
Learn more about our Brand Positioning Development Process
A Few Success Stories:
Growth Engine has helped market leaders like these develop winning Brand Positioning strategies:
We worked with DKNY to develop a unique positioning vs. its core Donna Karen brand.
We guided the repositioning of Lever 2000 beyond "2000 Body Parts."
We assisted Old El Paso in re-positioning salsa as a must-have nacho dip and laid the groundwork for its "Nacho Nacho Man" ad campaign (a joint project with Cambridge Group).
We helped 'all' Detergent find a unique and compelling positioning in a highly competitive and crowded category.