Growth Engine uses a variety of proprietary ideation techniques in custom-designed ideation sessions specifically designed to meet the company's specific needs and objectives. These strategically focused ideation and creative problem-solving sessions can address a wide variety of business challenges (positioning, advertising, visioning, sku reduction, promotions, cost-cutting, new products, etc.) in any industry (packaged goods, food and beverages, pharmaceuticals, financial services, fashion, sportswear, high-tech, etc.).
Just to give you an idea, here are a few of our techniques:
Semantic Intuition: This technique can inspire breakthrough new product and innovative marketing ideas by forcing unique, thought-provoking combinations of category-related key words.
Focused Phrasing: Using a database of 70,000 expressions, phrases specific to a brand's essence are used to inspire creative yet aligned promotional, advertising and alternative media concepts.
Patent Prompts: Relevant abstracts of category and functionally-specific patents are used to stimulate innovative new product thinking.
Technology Triggers: Similar to Patent Prompts, Technology Triggers uses examples of recent technological advances from a variety of related, but different fields to inspire new product ideas.
Idea Hooks: This technique uses problem-specific associated metaphors (and their inherent principles) from a database of 80,000 words as a way to imaginatively inspire new but relevant ways to position and talk about a brand.