- Are you in touch with your core consumer?
- Would you like to tap into a new target consumer?
- Are you seeking fresh insights to drive product development successes?
The Growth Engine Advantage:
- Growth Engine employs a unique variety of qualitative research techniques (i.e. ethnography, research with "Creative consumers" or MENSA members, claims surveys, shopper behavior studies) for insight-rich research that drives business growth.
- Our iterative insight development approach facilitates the "laddering up" of observations into strategic insights.
- Our high-energy approach involves the whole team.
Learn about our Insight Mining process
A Few Success Stories:
Here are a few ways Growth Engine has used Insight Mining to uncover compelling consumer opportunities.
We identified opportunities for P&G in the hair color market through ethnographic research and creative consumer interviews.
We helped Thomas' English Muffins tap into the experiences of target consumers through a home-use test of a new bagel product that ultimately delivered $50 million in year one sales.
We assisted Unger in moving beyond window washing tools and supplies into office and home cleaning solutions by watching and interviewing a professional custodian on the job.