- Do you need to find the next game-changing innovation for your core business?
- Would you like to extend your brand into a new new product category?
- Do you wish you had a continuous stream of new product/service ideas to keep your business growing?
- Are you in search of the next marketing “big idea” to drive revenue?
The Growth Engine Advantage:
- Our process leads to new product success rates of approximately 80%—significantly higher than industry norms of 20%.
- We uncover ideas from a variety of sources, so no stone is left unturned: we create new ideas with the help of consumers, suppliers, and your internal team, and we collect existing ideas from within your organization.
- We create a rich array of stimuli for our consumer research in order to draw the most out of the consumers.
- We have a unique co-moderation process for consumer research that lets us dig deeper to get more and better insights from respondents.
- We “pressure test” our concepts with consumers even before they go to quantitative testing so we guarantee they’ll perform well. In fact, according to one well-known quantitative research company our concepts are the most consistently high-performing ones they test.
Learn more about our New Product/Service Development Process
A Few Success Stories:
At Growth Engine we have a track record of success with New Product/Service Development. Here are just a few of the clients we’ve helped:
We helped Thomas’ English Muffins capture a younger, more health-oriented consumer by creating the Hearty Grains line of English muffins that now represents 30% of their English Muffin sales.
We made it possible for Danaher/Craftsman to develop a variety of new tool sets that resulted in an unprecedented six “Vendor of the Year” awards from Sears.
We assisted Mentadent in extending its toothpaste brand into toothbrushes, resulting in $40 million dollars in year one sales.