The Growth Engine Company's new product/service innovation process is called Iterative Insight Mining (IIM)TM. It is a rigorous five-step innovation process that alternates consumer research with focused ideation sessions using internal staff and outside experts to initiate, develop and ultimately validate new ideas with consumers. Through this unique approach we first glean critical insights from consumers, and then deconstruct, refine and recombine them into substantive consumer propositions.
